Under the patronage of Nasser El Gizawy, President of Benha University,
and Jehan Mousa, Vice President for Graduate Studies and Research and Acting Supervisor of the Education and Student Affairs Sector,
and Osama Nada, Dean of the Faculty of Applied Arts, Benha University,
Under the supervision of
Mona Nasr, Vice Dean for Education and Student Affairs and Supervisor of Graduation Projects in the Department of Garment Technology and Fashion,
the Department of Garment Technology and Fashion organized a seminar entitled:
“Sponsored Advertising Strategies for Social Media Platforms”
The seminar was delivered by
Abdullah El Batta, a graduate of the Department of Garment Technology and Fashion and Marketing Manager at Steps Agency,
on Saturday, May 2, 2026.
The seminar addressed the importance of utilizing sponsored advertising strategies across social media platforms to support startups, particularly in the fashion and garment industry, contributing to broader outreach and more effective engagement with target audiences.
It also highlighted the mechanisms of building a strong digital identity for brands and managing advertising campaigns professionally, in addition to presenting successful models for transforming graduation project ideas into entrepreneurial ventures capable of competing in the labor market.
Furthermore, the seminar emphasized the importance of integrating academic knowledge with practical application and encouraging students to adopt an entrepreneurial mindset, thereby preparing qualified cadres capable of innovation and creating added value within the creative industries.
